💵Sales & GTM

Belto's go-to-market strategy is designed to rapidly validate value, convert pilots into paid accounts, and scale efficiently through K-12, higher ed, and institutional partnerships.

🎯 GTM Strategy Overview

• Pilot-First Approach Our entry point is through free or discounted pilots in real classrooms. These pilots prove value, generate case studies, and build internal champions.

• Bottom-Up Adoption Teachers and professors are our first users. Once onboarded, their feedback and advocacy are leveraged to expand into department or district-wide deals.

• Top-Down Expansion Parallel to bottom-up, we pursue administrative and IT leadership to unlock school-wide integrations and long-term contracts.

• Integration with LMS Systems Belto integrates directly with platforms like Canvas, Google Classroom, and Schoology (and more) to ensure seamless onboarding and compliance with existing workflows.

🏷️ Pricing Strategy

1. Classroom License Target price: $24.99 per student per month This tier unlocks the full power of Belto Doc for a single class or small cohort (e.g., one instructor, one classroom). Includes:

• Structured AI writing feedback

• Sentiment-based lecture tracking

• LMS integrations (Canvas, Google Classroom where supported)

• Instructor-level AI control and policy settings

2. Homeschool Plan Same features and pricing as the classroom license, optimized for parents and independent educators, but at $ 19.99 per student per month. Includes:

• Guardian dashboards

• No LMS required

• Direct onboarding support

3. Institutional Tier (Core GTM Focus) Priced at ~$17 per user per month when licensed institutionally. Built for:

• Universities

• K–12 school districts

• Enterprise education/training teams

Includes:

• Full access to Belto Doc, Debate AI, Teach AI, and TikTok generation tools

• Admin Portal with granular AI rule-setting

• Custom LMS integrations

• Sentiment dashboards by topic and time

• Audit logs, instructor onboarding, and rollout support

• Bulk licensing and district-wide configuration

Note: Pricing is flexible based on infrastructure needs. Institutions that choose to host Belto on their own servers may receive discounts based on reduced compute costs. All contracts are negotiated directly with a Belto sales representative to ensure alignment on capacity, compliance, and rollout timelines.

🤝 Channels & Partnerships

• Campus Ambassadors: Train students and instructors to drive classroom adoption internally.

• EdTech Accelerators: Active participants in programs like StartEd & TiE Accelerator programs!

• Strategic Partners: Exploring co-selling and bundling with LMS vendors, resellers, and publishers (e.g., Pearson or McGraw-Hill).

• We also aim to venture, and currently keep Mucker Capital, Pearson Ventures and TCA in the loop!